Jul 3, 2008

Don’t Expect Miracles from Windows 7

Even though Windows Vista has taken all the heavy hits, acting as a buffer release for Windows 7, the next iteration of Microsoft’s proprietary operating system will drop in a market which has started to experience Windows fatigue for a number of years. But unlike Vista, Windows 7 will benefit from the get go from a mature ecosystem of software and hardware products. Microsoft is essentially promising a Windows 7 apple which will fall far tom the Vista tree, while at the same time featuring the same architecture as its predecessor, in terms of the kernel, and the graphics and audio subsystems, security and search functionality, etc.
In January 2007, data from Net Applications placed Mac OS X at 6.22% of the operating system market and Linux at 0.35%. In over a year, the market share of Windows’ rivals went up to 7.83% and respectively 0.68%. OneStat claims that Mac OS X jumped from 1.79% in July 2007 to 2.18% in April 2008, and Linux to just 0.42% from 0.36%, while W3Counter gives OS X 4.73% in May 2008 up from 3.72% in the same month in 2007.
Both Mac OS X and Linux have been slowly converting the default audience of Windows now looking for additional solutions on top of what Microsoft has to offer. The most consistent growth is that of Apple, because of the winning hardware plus operating system combination. This is something that only the Cupertino-based hardware company can deliver, without Microsoft or a Linux distribution vendor being able to match it.
Microsoft is indeed working with its OEM partners harder than ever in order to produce bundles that will rival the Mac computers and OS X in terms of consumer appeal. This month, it has become clear that the Redmond company’s main weapon against Apple will be the natural user interface. Delivering an entirely new interaction model as mainstream technology might seem like a big bet for Microsoft, with traditional Windows users experiencing instincts to resist such a move.
However, touch, gestures, voice commands, object and motion recognition will become a standard model of interaction in the future, and Windows 7 has the largest potential to bring this niche technology to the masses and get it adopted fast. At the same time Apple is not exactly standing still, as touch-based interfaces are already widely available in products such as the iPhone and the latest Mac models. At this point in time, it seems that Linux will be the last comment at the natural user interface feast, unless the major developers of Linux distribution take matters into their own hands and convince OEMs to to for the open source operating system what they are doing for Windows 7.

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